Welcome! I’m Allison Sit, principal of Allison Sit PR.

​

I love to talk. Communicating has always been a strength of mine, and it's the passion to communicate what matters that drew me to journalism.

​

As a high school student, I watched live news coverage of the Northridge, California, earthquake. It stirred in me a desire to become a journalist. I graduated from the University of Missouri School of Journalism and began my career as a television news reporter with two NBC affiliates. I received an Arkansas Associated Press Broadcasters Association award in 2003 for spot news coverage.

​

While I loved telling stories as a reporter, I’ve spent the last 15 years using those same skills and passions securing media placements for large and small organizations.

​

I've promoted medical breakthroughs, projects to aid the underserved, and facility expansions that mean a greater access to healthcare, to name a few. I believe in going beyond in my pitching. I tell not just the story, but why it matters.