Four reasons why you need PR help

Have you wondered if your business needs PR help? Maybe you've tried handling your business's PR efforts in-house with little-to-no success. Maybe you've done nothing for PR and wondering if your business is suffering because of it.

Here's an encouragement: Own what you don’t know. As a business owner, you have expertise in a lot of things, but not everything. And that’s OK. There are times when our expertise goes only so far, and we realize that we can clear a lot of mental space and find greater success when we hire an expert.

For you, that may mean hiring a PR expert. Reaching out for help will keep you from spinning your wheels. It will give you more bandwith to focus on what you’re good at.

Here are four reasons why you should hire a PR expert:

1. Your messages need clarifying. Wonder if your messages are clear and understood by your audience? Wonder if your messages are to blame for your lack of results? A PR expert can help you clarify your messages and be heard.

2. You don't know which media outlets to target. A PR expert can help you know which media outlets are best to reach your ideal customer. Shocker: It may not be the media you think.

3. You don't know who in the newsroom should receive your pitch. A PR expert can get your pitches to the right people.

4. You aren't prepared for interviews. Don't be caught off guard. Through developing talking points and holding practice interviews, a PR expert can ensure you are calm, confident and ready for whatever interview questions come your way.

Reaching out for PR help may be the very decision that catapults your business to the next level. Here are two ways you can jumpstart your PR.

This is part five of a five-part series. Read my article on four tips for PR newbies.

Hi, I'm Allison Sit, TV reporter turned PR consultant. I help motivated small business owners gain visibility and media exposure for their companies.

Follow me on Instagram at @allisonsitpr.